市场调查与预测（Market Research and prediction）.doc

市场调查与预测（Market Research and prediction） (1) classification of market research: exploratory survey, descriptive survey, causal investigation, and predictive investigation (2) market research content: 1, consumer demand. 2, producer supply. 3, the product sales situation. 4, the trend of new product development. 5, the relevant circumstances of market competition (3) the principles of market research: timeliness principle, accuracy principle, systematicness principle, economic principle, scientific principle and confidentiality principle (4) sampling meaning: sampling survey referred to as checks, it refers to the overall market from the extracted part as samples, carries on the investigation to the sample, a survey method and sample survey results showed that the overall state of the market (5) classification of sampling survey: random sampling survey, non random sampling survey (6) the characteristics of sampling survey: small workload, provincial cost, time saving, high accuracy, spot check error can be controlled (7) the scope of application of sampling survey: 1, for some destructive things in measurement or experiment. 2, for the overall population that cannot be investigated in practice. 3, used in industrial production process quality control. 4, examine the overall hypothesis (8) procedures for sampling: 1. Define the overall survey (geographical characteristics, demographic characteristics, use of products or services, awareness of products or services). 2, select the sample box. 3, select survey samples. 4, the implementation of the investigation. 5, the calculation results (9) the concept of random sampling: random sampling is a method of sampling in the survey population by random principle (10) classification: 1 random sampling, simple random sampling (drawing method, random number table method). 2, system sampling (sample arrangement, calculation of sampling distance, sampling). 3, stratified random sampling (equal scale sampling, non geometric sampling