平面广告文案传统与创新研究（Research on tradition and innovation of print advertisement copy）.docVIP

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平面广告文案传统与创新研究（Research on tradition and innovation of print advertisement copy）.doc

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平面广告文案传统与创新研究（Research on tradition and innovation of print advertisement copy）

平面广告文案传统与创新研究（Research on tradition and innovation of print advertisement copy） Research on tradition and innovation of print advertisement copy Chin Huei Wu Abstract: This paper expounds the features of print advertisement copy, and carries on its tradition and innovation Study. Key words: advertising copy; innovation CLC number: F123.16, document identification code: A Article number: CN43-1027/F (2008) 4-056-01 Authors: Department of art and design, Hunan University of Commerce, Hunan, Changsha, 410205 As one of the most common, economical and practical advertising forms, print advertisement has been widely used Widely recognized by people, good advertising, such as beauty, handsome and Reiki, will attract people like; Excellent copy, such as the appropriate bright shirt, can show human accomplishment and charm. Yun Yun Creative wit, to a large extent, dominates consumer buying decisions. In advertising The words and pictures or music and consumers love to communicate, we Advertisement creation can show the charm of products and produce amazing sales force. that Yet, many problems can still be a commonplace talk of an old scholar, often new. These problems, such as: Whats a good copy? What are the standards for good copywriting? How do you write good copies? Lets see what our ancestors did first. The earliest printed ads in China are probably counted The song Liu Jinan fine needle shop rabbit pound medicine ads needle. This advertising chart Literary style and appearance have basically the rudiment of modern print advertisement. The ancients were wise, and the plates were printed Design is a creative, illustrated to well-known figure as a rabbit The layout of the caption, advertisement language and caption in the well frame structure I stand by the crown above the atmosphere, Yin Di Yang forms, highlighting the Jinan Liu Jiagong Fu needle shop shop name, center figure as a logo into a white rabbit on both sides of the line of sight, Attached to the white rabbit b