异业联合,资源对接的启示--解秘tcl冰箱和农夫山泉的联合之路（Synergy, resource docking -- Enlightenment of declassified TCL refrigerators and Nongfushangquan joint road）.docVIP

异业联合,资源对接的启示--解秘tcl冰箱和农夫山泉的联合之路（Synergy, resource docking -- Enlightenment of declassified TCL refrigerators and Nongfushangquan joint road） April brewing, preparation in May, rehearsal in June, July deduction. At the end of seven, TCL white and Nongfushangquan promotion department jointly launched the Triumphant news keeps pouring in., Jiyang Chinese force to carry forward the Olympic spirit theme is the central city of key stores staged, waves of the campaign in the two companies sales terminals such as the potential, abnormal hot water. The new combined model TCL refrigerator and Nongfushangquan first cross industry created a different industry, household appliances industry and beverage industry association smoke precedent. Looking for a different career Although backed by TCL, the home appliance platinum brand, and for two consecutive years to achieve more than 50% growth, TCL white appliance division Mister Shis face is still very dignified. In recent years, TCL refrigerator on the markets performance has been tepid, TCL umbrella of the brand extension strategy in ice wash industry did not achieve the desired sensational effect, another year of 2004 refrigerator season is coming, but the refrigerator industry in recent years has several gezonglianheng, many elite brands your spirit has already been spent most of the season, a blowout situation does not appear on the market, the brand in marketing seems to find better ways to attract consumers. Although the TCL refrigerator has achieved double growth in the past two years, but the total amount is limited, still in the ranks of second tier enterprises hovering. The rules of this market are: the follower is always the alms of the strong, and only the challenger can share the cake with the strong. Therefore, in the next round of industry consolidation will be swept by the occasion, choose to take the initiative, through marketing innovation, vertical and horizontal integration to break the existing pattern of indu