打造雇主品牌,留住优秀人才（Build employer brand and retain excellent talents）.docVIP

打造雇主品牌,留住优秀人才（Build employer brand and retain excellent talents） More and more enterprises attach importance to brand building, but we are more concerned about the product brand and corporate brand or service brand, these brands to customers or consumers, not only represents the high quality products, perfect service and quality assurance, value identity also represents consumers from the brand, but also represents the product can get higher profit. To this end, enterprises are thinking of doing everything possible to maintain the brand. However, in the process of enterprise management and brand building, there is a very critical factor in play, this is the enterprise human resources, enterprises are relying on human resources accumulated, machinery, plant and equipment of these things money can buy, but need to develop slowly, the development of human resources, there are outstanding talents, construction and maintenance of the brand will have a solid foundation. As the founder of the Carnegie administration Andrew Carnegie said: if I took my staff to leave my factories, shortly after the factory will be full of weeds; take away my factories and leave me with the staff, soon we will have a better factory. With the fierce competition, the unemployment rate and the turnover rate are increasing, the enterprise to recruit excellent and stable staff, are devoted, through diversified channels of recruitment, heartshaking recruitment advertising, good salary and welfare, perfect training system and other ways to attract talent, while at the same time, employees are looking for his own ideal and longing for jobs. How can we build a clear channel for companies to find and retain the talents they want? The construction of employer brand is imminent. Create a good employer brand is the most fundamental trend of development of human resources management, London Business School professor Charles Han said: in the future, we will no longer be looking for work , but to seek the em