寿险营销的专业话术与差异化经营(蹇宏)（Professional tactics and differentiated management in life insurance marketing (Jian Hong)）.docVIP

寿险营销的专业话术与差异化经营(蹇宏)（Professional tactics and differentiated management in life insurance marketing (Jian Hong)） Professional tactics and differentiated management in life insurance marketing (Jian Hong) Author: Jian Wang: Chinese insurance agency source outlets hit number: 581 update time: 2006-7-24 (speech at the life insurance branch) I have a lot to say today. The first thing to talk about is the heart of gratitude. There are so many people to thank. There are so many things to be thankful for that you cant express it in words. Can only say this, Xie Xie Tian, people. Customers are a part of my heart, they give me everything in my life. Thank the customer for the sky that stretches my life. Second, thanks to the breeding of self-improvement, my peace of this piece of land, it is in this land of peace, I can take root. Thanks to all the people who support, care and help me, because they make me have the courage to climb the top again. The first point I want to talk about is credit moral traction. In todays life insurance marketing, moral credit has become a very critical issue. The head of our group, the king of our life insurance, once more than once said, we want to build a team with the most ethical standards. Why does morality play a very important role in life insurance marketing?. I send him the traction called life insurance marketing to carry out, if left traction moral credit, our life insurance marketing will lose the direction of our life insurance marketing will come to a we really can not imagine the way up. Some salesman for a period of time before we extremely individual moral words and deeds, has led to many of our dedicated salesman, lead us to the companys brand, leading the entire industry are affected, so we should see the moral credit how important to us. Insurance, this commodity is different from other commodities, the essence of life insurance is to use money to plan a good life, to pay attention to a better life. Our life insurance is not