扬文化营销 开创百年金字招牌（Yang cultural marketing to create a hundred years a gilded signboard）.docVIP

扬文化营销 开创百年金字招牌（Yang cultural marketing to create a hundred years a gilded signboard） Liquor industry is a traditional national industry with a long history in China. Liquor is the cultural product of China for 5000 years. It has accumulated its history and accumulated its brand. With the liquor market competition and consumer tastes increasingly promotion, cultural marketing by industry enterprise operation, and achieved good results, for example in this area do a good Luzhou Lao Jiao, Quanxing, enhance its brand value. But many enterprises more confined to mining the connotation of the brand has a long history, dating from Geely, point of view and value, but I think that in ten years, perhaps a shorter time, positioning liquor brand core value should be based on the traditional culture as the support, to symbolize the humanistic consciousness, personality and a life as a breakthrough point to start, this is a trend, is the inevitable development of the times. In other words, also is the enterprise to be based on the mining of traditional culture, to subdivide the brand and market, establish the core values of the brand can lead to specific target consumer groups of resonance, so that the brand has a distinct personality. The future of the market must be fine differentiation, this subdivision in addition to the general high school low income is fine, also should have the humanistic temperament subdivision, subdivision, subdivision on quality of life and values of the segments and so on. A careful analysis of foreign wines, such as Hennessy XO, promotes a supreme enjoyment. It is this kind of feeling that is not stupid with someone screaming I called a supreme, but through the beautiful picture, model rich face and body language, infectious voice and music. Hennessy XO ads have a picture, very elegant, there is a swimming pool in the dreamy palace, the background color is the same brown, and the wine is very hazy, very romantic, is a beauty after swimming ashore, out