格兰仕对标策略精确模仿（Galanz benchmarking strategy accurate imitation）.docVIP

格兰仕对标策略精确模仿（Galanz benchmarking strategy accurate imitation） Whether you like it or not, you dont admit it. Its called the price butcher Galanz is already a world factory for microwave ovens. Last year, Galanz announced again in Zhongshan enclosure more than 3000 acres, in order to build the worlds largest air-conditioning production base.. The latest market news came in, just the end of the Cologne exhibition appliances, microwave oven and oven production line first in the world of Galanzs has almost been Europe and the United States multinational companies underwriting products. After the microwave oven products have become the undisputed NO.1 of the industry, Galanz claims that its air conditioner exports have jumped to second in the country. In fact, the rise of Galanz experience almost no secrets from OEM, in an almost does not depend on the technology leader in the industry, relying on the scale advantages of the price war, to obtain a wide range of market share. This pattern has been widely criticized in the industry, some people even think that as long as there is enough capital to withstand strategic losses can obtain the advantages of scale, but look at Galanzs competitors both multinational companies and local enterprises, do not exceed this size advantage. On the contrary, Galanz almost masochistic cost control will rival up into more brutal competition level. Have to admit that, in all Chinas household electrical appliance enterprises, Galanzs cost management is excellent. Cost management better, easier said than done Galanz vice president Yu Yaochang told reporters, in Galanz has achieved large-scale production, followed by a difficult problem is flexible transformation. Galanz produces more than 2000 products. It works with more than 250 multinational companies. The raw material is steel, and it costs about 800000 tons a month.. How to control their cost of raw materials, semi-finished and finished products inventory, to maximize the improvement of pr