汽车品牌构建与整合提升之路（The way to build and integrate automobile brands）.docVIP

汽车品牌构建与整合提升之路（The way to build and integrate automobile brands） At the beginning of the new millennium, Chinas auto market has reached an important juncture. The development of market economy leads to the change of automobile consumption and consumption structure, and the enterprise structure, brand structure and channel model will inevitably change accordingly. The arrival of a comprehensive WTO era will undoubtedly become a catalyst to speed up these changes, Chinas auto market will be more unpredictable, the combination of the pattern of competition is difficult to avoid. Therefore, it is an important link to meet the challenge of the world as soon as possible to establish a new brand marketing mode of Chinese automobile which conforms to the market competition rules. The proper use of brand strategy to promote integration and to enhance the car brand, is the realization of automobile brand management system of our country, enhance the market competitiveness of automobile brand, with foreign car brands contend, ensure the inevitable choice for the rapid development of Chinas automobile brand health. The brand is an important topic of enterprise management, especially in the competition of products homogenization, intense market competition, increasing degree of internationalization of the market environment, a comprehensive enterprise management system and marketing enterprises have to re build the customer as the core of the brand management system, to enhance consumer awareness of the product. As one of the most important resources for the sustainable development of enterprises. In the process of Chinese automobile market development and development, the concept of brand is attracting more and more attention, but for many car operators, the brand concept is very vague, often attaches great importance to shape the corporate image, pay attention to product promotion, but ignore the integration and upgrade of the system of brand. In fact, the efficiency efficiency