一个新产品的市场推广之路（The road of marketing for a new product）.docVIP

一个新产品的市场推广之路（The road of marketing for a new product） The company in order to create the product characteristics as the core characteristics of the marketing strategy, after many negotiations at the beginning of the year, finally introduced a national drug for the treatment of psoriasis, but also the exclusive form of topical formulations of new varieties of wax stick - Dithranol Wax Sticks. The look is very clear, is through effective improve the companys product line features, structure of the company for the treatment of psoriasis of internal and external product system, the formation of a more reasonable market price system in Department of dermatology. As a bold and rigorous product introduction plan, Dithranol Wax Sticks after the comprehensive demonstration before the introduction, and also positioning more clearly of the variety: This is a highly competitive products market, as a long-term operating varieties, after 1-2 years of market promotion will greatly enhance the companys products and brands market competitiveness. This is mainly due to the nature of the product itself: ? State Administration of new drugs; administrative protection for 5 years; ? non hormonal products; patients are safer to use; ? exclusive wax stick formulation; patient portability and ease of use; ? unique new composition formula, better treatment effect! However, when the author began to carry out large-scale marketing of the product, 5 months later, doubts And problems arise: Problems ensued 1, suspected products A large number of product information, samples sent to the market to the above, coupled with the Yantai new drugs is effective Investment promotion and advertising investment in relevant media have received feedback from a large number of customers. The customer still compares the profit margin and the advantage of the product more, but really walk into the clinical hospital, but have some doctors suspicion. The intrinsic staining, burning and other problems of anthracene