中国传统视觉元素与现代标志设计（Chinese traditional visual elements and modern logo design）.docVIP

中国传统视觉元素与现代标志设计（Chinese traditional visual elements and modern logo design） In the field of art and design, the influx and infiltration of new trends in foreign countries have shaken our intrinsic values and aesthetic views. Make our works more and more far away from the national personality and lose their own right to speak; similarly, the traditional sublation of the process also led to the stagnation of the development of national art. Therefore, how to understand the relationship between traditional art and modern design, the application of modern design more widely and deeply, in the international style trend, a trend of diversified design, is a new generation of designers are faced with the subject. I. traditional Chinese visual elements and modern logo design As an important component of the modern visual communication system, logo design is to express specific things, events, scenes and abstract spirits and ideas through special graphics. So that people see logo at the same time, naturally produce associations, resulting in a sense of identity of the brand. In the process of enterprise image transmission, because of its high frequency, it is widely used and easy to be recognized and remembered by people. Throughout the history of modern design, many famous creative signs and designs are all in the concise and clear form, and the Chinese and American contain an enterprise, a group of national culture and the spirit of the times. It can not be underestimated to an enterprise and a group. In the modern logo design, Chinas plastic arts inherited the traditional Chinese art. It is different from the Western emphasis on the image, vivid aesthetic taste, more than the realism, heavy vivid, in the artistic pursuit of big Qiao Qiao Zhuo romantic realm. It is specific, it is abstract; it is to draw the shape, is ecstatic; it is OK, it is uncertain. The aesthetic effect of the work interest has the polysemy and fuzziness. In recent years, the Chinese traditional cultur