中国本土品牌营销的下一个大泡泡-论文下载（The next big bubble in Chinese brand marketing - Paper Download）.docVIP

中国本土品牌营销的下一个大泡泡-论文下载（The next big bubble in Chinese brand marketing - Paper Download） Since China marketing more than 20 years of development, the original advertisement war, the war of price and promotion, public relations war baptism, to enter the twenty-one world brand since the war, end war, information warfare, war service, object of marketing has gradually matured. The most bustling city market, that is, we often say that the first line of the market has become saturated, market segmentation has become more and more developed, the new brand success opportunities are getting smaller and smaller. With the gradual opening of the market, the original rules of the game have gradually been broken, product technical barriers have been occupied by foreign brands, local brands and even losing the case It is often seen. The whole army was wiped out. The ultimate destruction of the city of the first king of the flag of Jianlibao, Wahaha transform, Chinese mobile phone The whole army was wiped out. legion, and health care products market China, are revealed to the China local enterprises, once brilliant local brand is past. The fate of good points is the oldest married women to do business - to find a foreign brand in trouble, not out of life and eventually become bandits or end; get ready for battle while the name, while also discussing guerrilla chatter without stop mouth cheap. The famous brand China throughout various industries, the top three domestic brands is scanty, but many fake foreigners everywhere to make trouble, Chinese people finally the honesty and justice moldering. If you put aside the Chinese marketing development and not to talk, is China local brand development, we can see that China brand is the leading position for two or three years, by advertising fishing in the world as the face of Jigong ruined Chinese local brands in the future. China contemporary brand marketing has never been lack of advanced theory, but the theory is not all raging like a st