中国本土营销渠道发展趋势与咨询方向（Development trend and consulting direction of local marketing channels in China）.docVIP

中国本土营销渠道发展趋势与咨询方向（Development trend and consulting direction of local marketing channels in China） Development trend and consulting direction of local marketing channels in China Wen / Wu Honggang It can be said that the competition in Chinas consumer goods industry is largely based on sales channels. On this front, we have achieved many well-known Chinese enterprises, such as Lenovo, TCL, Midea and so on. The core of competition lies in the choice of channel model, innovation and competition of channel resources. In the confused channel mode and fast changing format, enterprises feel a little confused. In the fierce competition, in addition to further strengthening technical promotion, it seems that there is no more effective way. All kinds of company planning and marketing consulting companies to give enterprises the arm way to enhance its competitive strength at the tactical level. Trying to find out the way of marketing in the inspiration of planning, just make the marketing of Chinese enterprises fall into the routine of mediocrity. The narrow view makes it impossible to find the law and the future in the seemingly disorderly competition. The irrationality of blaming competitors is a reflection of the lack of rational reflection. Without enough eyes and vision to analyze and judge the future, it is the sorrow of Chinas marketing circle as a whole. A bold thinker may not always give the right answer, but a lazy thinker will never give an enterprise the future. In the thinking of marketing channels, we try to judge the future trend with more independent thinking. This judgment can not be very accurate, but this is the question that the consultants have to answer. Do not think to think about marketing channel is not enough to the future of the people in the name card is printed on the consultant of the word, in order to avoid contamination of the consulting industry, let a be respected in the industry, has become a fudge industry. This article from the following a