中小型工程机械制造商如何开展品牌建设（How small and medium-sized construction machinery manufacturers to carry out brand building）.doc

中小型工程机械制造商如何开展品牌建设（How small and medium-sized construction machinery manufacturers to carry out brand building） Doing brands is a big business, he said. Even small and medium businesses like us do business.. The top priority is capital accumulation and sales. This is the author in the domestic small and medium-sized construction machinery manufacturers to provide advisory services in the process, often heard business owners talk about brand construction point of view. Indeed, for many small and medium-sized engineering machinery manufacturers, such as market competition, product profit reduction operation, lack of funds, enterprise management is not standardized, backward production technology and equipment, low quality of personnel problems are restricting the rapid development of enterprises, survival is still the first big problem facing the enterprises, where there is talk about the brand construction? In fact, brand building is a real impact on product sales and profits, especially in the current domestic market products are highly homogeneous competition situation, the brand can win points effect for enterprises. Unfortunately, because of the ignorance of brand building, many small and medium-sized construction machinery manufacturers are still struggling to survive at the bottom of the market, relying solely on price competition. When we explore the growth process of any well-known enterprise in the construction machinery industry both at home and abroad, we find that their successful process is closely related to brand building. So, small and medium sized engineering machinery manufacturer if you want to become bigger and stronger, if the future development goals of the enterprise is not satisfied with the status quo, not just short-term profits, but the desire to become Caterpillar and Xugong that large enterprises. Then, small and medium-sized construction machinery manufacturers must now face brand building, and should not be based on lack of strength for