中小型白酒企业的生存方式（Life style of small and medium sized Liquor Enterprises）.doc

中小型白酒企业的生存方式（Life style of small and medium sized Liquor Enterprises） Author: He Zuqi There is a startling set of data on the liquor industry: ? Chinas liquor production enterprises registered 38000, of which liquor production backbone enterprises 5400; The production and management of 38000 Liquor Enterprises: loss - 22%; meager profit - 77.5%; profit - 0.5% 1996 liquor production 8 million tons; 1997 liquor production 7 million 800 thousand tons; 1998 liquor production 6 million tons; 2000 liquor production 3 million 500 thousand tons; 2001 3 million 300 thousand tons. Whats the living environment of liquor making enterprises?! The development of current national policy does not support, encourage the liquor industry; update the concept of consumption is not conducive to the development of liquor industry, vicious competition in the same industry caused fatal damage to the liquor industry, these factors lead to the current crisis comprehensive liquor industry. As a result, large and medium-sized liquor companies are seeking breakthroughs, and they are seeking other industries. Wuliangye to enter the bio pharmaceutical industry, Quanxing sold a football team in Chengdu, signs of Langjiu real estate and so on display, the liquor market is smaller, the development prospect of the enterprise to the liquor began to worry. Judging from the commodity characteristics of liquor, liquor is not suitable for large-scale industrial development. This is also true of the worlds alcoholic drinks industry. The core strategy of liquor products should be to make fine products, carry forward features, and develop quality culture, which is a trend. In such a trend, the Chinese liquor industry is doomed to undergo a labor pains and a reshuffle. Wash out those immature, irrational, unhealthy brands, out of a large number of brands do not have the management, product quality, commodity characteristics of the enterprise. In other words, the survival of liquor companies are going to underg