人性化策略传播和品牌忠诚度（Human strategy, communication and brand loyalty）.docVIP

人性化策略传播和品牌忠诚度（Human strategy, communication and brand loyalty） Another aspect is communication strategy. Advertising should make people feel that the technology is great, one can appreciate? NOKIA has its own different ideas. NOKIAs advertising is very life oriented, and by the end of 1997, NOKIA Taiwan received the Human Technology global advertising language from NOKIA regional headquarters in singapore. However, the advertising language in Taiwan, whether translated into technology oriented people or people based technology, seems too rigid, and advertising language appeal to humanity is co