以小搏大营销突围——中小企业这样制胜（Small, big marketing breakthrough - small and medium enterprises such a winner!）.docVIP

以小搏大营销突围——中小企业这样制胜（Small, big marketing breakthrough - small and medium enterprises such a winner!） As the market economy has become increasingly active, large state-owned enterprises to gradually withdraw from the stage of history, instead of the more small and medium-sized enterprises, their development reflects the active state of the whole China economy from another level. With the number of small and medium-sized enterprises grow with each passing day, the competition will rise rapidly, some enterprises in the competition, grow into large enterprises, but also some in the market in a hurry, hurry, become the market. Then, how to improve the success rate of SMEs and avoid more passing? In this paper, the author will show some successful cases of small and medium enterprises that have been served in recent years, hoping to help and inspire the growth of Guang Dazhong and small enterprises. First, to avoid competition, flank to win Shijiazhuang snow Jane sheep Catering Management Limited decoration good opened at the beginning, they encountered difficulties, the price is not high, but not many people to eat, it makes as chairman and general manager Mr. Dou Jinhai was very upset, helplessly looking at just opened hotel would be on the verge of collapse. Snow Jane sheep is a chafing dish based hotel, the author and sinus at the beginning of a good winter, hot pot should be the hottest season, but we came to the restaurant, but saw a cold than in winter. Well sit down This matter should not be delayed., chat while eating. I understand that Shijiazhuang is currently in the market to Hot pot little sheep and a chain of the most popular restaurant malatang. Little sheep and the location of snow Jane sheep are similar, mass consumption, has four stores in the capital. And snow Jane sheep is different, the enterprise is the national chain, strong economic strength, since its opening, has been unique in eating, diet characteristics, as well as great efforts to promote sale