企业奥运风谨防来有影去无踪（Beware of enterprises Olympic wind）.docVIP

企业奥运风谨防来有影去无踪（Beware of enterprises Olympic wind） With the Olympic footsteps coming closer and closer to us, the other games outside the Olympic Games also sounded the clarion call! But this whole human sports event, for Chinese enterprises, has become a brand arena, the major enterprises are taking advantage of the Olympic Games Dongfeng Olympic marketing, From, EMKT. Com. Cn hopes to promote enterprises to the world! Today, the Olympic marketing for many enterprises like a big cake, which have to let go of the truth? It is good to be a sponsor, a partner and a supplier. Many companies that have not been able to connect with the Olympics are starting from the outside. For example, the supply of products for the Olympic venues, the Olympic Games and star sponsorship competition and so on. The Olympic Games is like a huge business opportunities pronoun, but this good luck is not worth every enterprise, different levels of sponsorship has low price, hundreds of thousands of yuan, a high of nearly 100 million yuan, the follow-up investment is even more alarming. Therefore, enterprises in the choice and entry into the Olympic marketing, we should be very careful, beware of Olympic marketing, such as a gust of wind, to have a shadow, go no trace.! Beware: Olympic marketing has become blindly follow the trend As everyone knows, in the National Games under the slogan of the Olympic Games, today is not simply a sports event, but a major social event, so many enterprises in the stimulation of the thought, if not actively involved is likely to be marginalized. Therefore, some enterprises have some irrational behavior, today see competitors spend nearly ten million yuan, sponsored the Olympic Games training venues, the National Olympic Sports Center, meaning the Olympic Dongfeng, creating international brand image; tomorrow to see the home swimming team, some brands of hand in the diving team, China will win the most gold medals ever the dream team with its own brand together;