企业文化建设鸡肋还是肥羊肉一（The construction of enterprise culture is a sheep meat chicken ribs）.docVIP

企业文化建设鸡肋还是肥羊肉一（The construction of enterprise culture is a sheep meat chicken ribs） Chinas enterprises now have foreign capital, state-owned enterprises, private enterprises, the three big differences in capital structure due to different forms of enterprise. Foreign enterprises with the capital advantage of the impact of Chinese market, with mature management, management idea and mechanism, through a strong advertising campaign, after the so-called localization operation, has gradually gained Chinese consumers of the pro Lai, Chinese occupied the minds of consumers, to achieve the so-called war for the purpose of evil. The state-owned enterprises in the wave of reform, through mergers, restructuring, mergers and acquisitions or joint ventures, in a Guotuiminjin question, either disappear or make only superficial changes, or old wine in new bottles, but it certainly is the so-called state-owned enterprises have not the original meaning of the state-owned enterprises, but in foreign publicity is still under the original just under the banner of national industry, with the slogan, to the national emotion to stimulate consumer nerve. As for private enterprises, it is entirely in the spring breeze of reform and opening up to achieve development opportunities. Spring Rush whip, Chinese horseshoe anxious as the first group of opportunists, private entrepreneurs in the premise of no historical burden, yangbiancuima, a road gallops, today has a climate. The difference of the enterprises history, qualification and scale makes the enterprises have different ways of building their own culture in the course of their development. I. foreign enterprise: the enterprise culture is a piece of fat mutton in hand As a foreign enterprise, the enterprises that have been in China for decades or even hundreds of years, such as PG, Coca-Cola, GE and MOTO, have been able to enter china. In such a long time, has formed a complete set of enterprise management, management ideas, and under the