企划到底做什么（What exactly does the planner do）.docVIP

企划到底做什么（What exactly does the planner do） What exactly does the planner do? Property Review Series nineteen @ Huang Zhanglin super estate 2010/10/23 The original title of this article is after the beginning, written by Huang Zhanglin and Gong Xiaoxin. The purpose is to talk about the experiences and lessons of the planning work in the whole estate marketing process. Xiao Yan is still happy to the train, coupled with the recent heavy task, after Huang Zhanglin, and decided to start a solo run is communication, following the 1000 page bid farewell to real estate advertising, and then to three thousand words to career planning? If so, it is not known. What is planning? Every property owner has his own answer. If there is no consensus, what should be done? The boundary is good, the responsibility is worth mentioning, the premise is the concept is clear. Sales, well understood, is to sell the house. Research and development, or understanding, is to do market research and project positioning, the basic is pre -. Advertising, a better understanding is creative, copywriting and design, as well as production. What about the planning? What is the difference between planning and planning? What is the relationship between planning and marketing? Is there any planning work in the marketing consultant service model? How can the planning team cooperate with the advertising team? What are the concepts of strategy and planning? I think a lot of planning work is not clear, and many do not plan work may be more unclear. In my many years of planning and experience based on division of work flow and function of reference of each agency company and advertisement company, combined with the practice of all institutions, here to share with you my understanding: what exactly do the planning? In November 2008, Huang Zhanglin made the residential marketing planning concept and logic training: the real estate marketing service is divided into four parts: marketing, planning, advertising and sal