伊利改写奥运营销法则（Erie rewrite Olympic marketing rules）.docVIP

伊利改写奥运营销法则（Erie rewrite Olympic marketing rules） For enterprises, the Olympic Games is undoubtedly the worlds best brand express. Is the question of whether China enterprises can easily ride the horses horse, not just to be on the car ordinary passengers. In 2007, Tsingtao Brewery with the sponsorship of various sporting events brand Haier to inspire passion, science and technology as the leading leading Olympic Games to strengthen the brand, Yili Group, leveraging the Olympic health China line and I find the coordinates of the Olympic Games activities, the popularity of the Olympic spirit and the community through the network, and therefore in many enterprises in Special Olympics and striking. With the approach of the Beijing Olympic Games approaching, the Olympic sponsorship enterprises increasingly intensive propaganda. With the 2008 Beijing Olympic Games emblem of advertising to the overwhelming trend throughout the high streets and back lanes and the Beijing Olympic Games and related activities as one falls, another rises Enterprises and the media in the collective pilgrimage to the Olympic Games at the same time, continue to send a bunch of olive branch to the target group In the dense bombing propaganda and market to fight, only the strength of strong, can withstand the test of the full range of industry leaders can talk to win in the Olympic Games, the Olympic Games in the process of power. In this dimension, the Olympic test is a comprehensive enterprise brand management capabilities, but also in the inspection of enterprises after a long tempered by the leadership of the quality of cohesion and the brand development strategy behind it. Under the guidance of this idea, most enterprises have adopted a sensible approach: starting from the Olympic Games, returning to the consumers. A paragraph of enterprise continues to benefit, balanced development of the market, the industry steadily forward brand journey has been in the smoke of the Olympic marketing war qu