伦理——企业赖以生存的基石（Ethics - the cornerstone of an enterprises survival）.docVIP

伦理——企业赖以生存的基石（Ethics - the cornerstone of an enterprises survival） In November 2001, Enron documents submitted to the U.S. Securities and Exchange Commission, that the books, and in December officially filed for bankruptcy protection, bankruptcy of listed assets of up to $49 billion 800 million, becoming the largest in the history of the United States Bankruptcy Enterprises; in 2002, Andersen bankruptcy, world financial scandals, through a series of bad events shocked the United States and global industry. Repeatedly create profits myth, once known as the first China blue chip ST Guangxia, by China SFC punishment for falsifying business performance, false financial statements. From this we can see that enterprise ethics has become a common problem faced by global enterprises. Enterprise ethics is the sum total of the behavioral norms of enterprises dealing with internal relations among employees, between enterprises and society, between enterprises and customers. In the fierce competition and rapidly changing market economic and social profits related to each of the fate of the enterprise, so some operators in the pursuit of profit, not the business focus on sustainable development, and focus on the short-term operation, in order to realize the maximization of profit, do not hesitate to take a variety of illegal ways to objective: to counterfeiting, fraud fraud, commercial bribery, monopolies and other acts of unfair competition, like the sea countercurrent, disrupted the market order, but also enable enterprises to fall into the pit, doomed eternally. Disregard of ethical standards, unfair competition in violation of laws and regulations, and public awareness, not only undermines the rights of honest operators and consumers, but also loses the public trust. In this sense, unfair market competition is never a winner. Since 1970s, some in the United States, Europe and Japan, the advanced enterprise, already within the organization to establish a strict ethical system