信宝行4s店开业推广计划(简案)（Sunbell line opened the 4S shop promotion plan (short case)）.docVIP

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信宝行4s店开业推广计划(简案)（Sunbell line opened the 4S shop promotion plan (short case)）.doc

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信宝行4s店开业推广计划(简案)（Sunbell line opened the 4S shop promotion plan (short case)）

信宝行4s店开业推广计划(简案)（Sunbell line opened the 4S shop promotion plan (short case)） Letter of treasure line 4S shop opening promotion plan (Jane case) This article is contributed by zingel0161 This simple case zingel planning, for advice please contact email:zingel0161@126.com Catalog I. outline of the promotion plan two, specific implementation rules 1, pre promotion 2, opening ceremony 3, follow-up effect three, accompanied by advertising effect figure four, summary and conclusion I. outline of the plan This promotion program is divided into three major sections: pre promotion, opening ceremony, follow-up effect. 1, early promotion: to Qingdaos most powerful peninsula city newspaper based, supplemented by other newspapers, and in the traffic channel, Qingdao news network put the relevant ads, the establishment of a three-dimensional media network. (TV station is not included in the plan, analysis as follows: Nowadays, digital channels are popular, and in dozens of channels, it is not suitable for the island people to choose the local channel to watch. But as an essential form of wide publicity, the opening ceremony can be entrusted with video recording, and the introduction of current news reports. Or suggest manufacturers high ratings channel advertising) 2, the opening ceremony is the best time for all guests, media relations, potential customers to shop tours car, including the opening ceremony, cultural performances, car appreciation, news release, the reception is essential, and most can reflect the brand culture and the level of 4S shop therefore, the new opportunities, in store promotion plan, it is self-evident importance of the opening ceremony. I. outline of the plan (Continued) 3, the follow-up effect: This is the advertising campaign and the opening ceremony of the essence to the continuing influence, can be combined with the traditional festival in 8 and September (the Qixi Festival Valentines day, Mid Autumn Festival, and disaster relief and other forms of