信息工作在营销活动中的地位（Position of information work in marketing activities）.docVIP

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信息工作在营销活动中的地位（Position of information work in marketing activities）.doc

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信息工作在营销活动中的地位（Position of information work in marketing activities）

信息工作在营销活动中的地位（Position of information work in marketing activities） Information is the basis of enterprise marketing activities. Without timely, accurate and effective marketing information, there will be no successful marketing activities. Therefore, the establishment of the leading position of information work in marketing activities, scientific analysis and organization of enterprise marketing, take practical measures to establish and improve, strengthen the marketing information system of enterprise, is conducive to scientific decision-making for enterprise production and management activities and effective control. I. marketing and information needs There are many ways for enterprises to obtain market information, and marketing research is one of them. In enterprise marketing decision-making, every step is inseparable from marketing research, therefore, it is necessary to master the skills of marketing research. From a marketing perspective, the enterprise and the market relation contains three flows: 1. Goods or services by the enterprise to the buyer; 2. To buy currency by mainstream enterprises; 3. Information communication between the enterprise and the market environment. Enterprise marketing activities not only need human, financial, material and many aspects of the resource elements, but also need information. It can be argued that information is the basic element of marketing activities and occupies a dominant position in all marketing activities. In the modern economic life, the following three trends make the enterprises demand for marketing information more intense than ever. Expand the market area 1. With the strengthening of domestic and international economic ties, the market is no longer confined to the region. Marketing extends from the region to the whole country, even across the boundaries between countries, forming a transnational operation. Marketers in different parts of the market or the international market is facing a relatively new envi