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区域特色产品如何走出困惑(How to get rid of the puzzle of regional characteristic products)
区域特色产品如何走出困惑(How to get rid of the puzzle of regional characteristic products)
In the fast consumer goods due to the homogenization of the increasingly fierce today, how to find the difference, promote the connotation of products, and a regional features of consumer products because of its unique historical background and growth environment of each area formed a precipitate, but in the national market, the regional characteristics of high-end consumer products (food) why did not form climate or have a long life, how they form a unified market positioning value and price, how to begin to cultivate its products in the promotion of the connotation,,,,,
The characteristics of regional high-end consumer goods manufacturers, has always been the heart of the lingering pain, but because it also makes manufacturers can not easily get involved in this field, many products are wall flower wall incense, alone, or the wall outside the wall is not fragrant, so how to correctly locate the regional characteristics of consumer goods, and also how to many customers are very confused regional high-end consumer products to traditional sales channels, because it involves the balance development of the product itself characteristic value and brand connotation, and later continue to enhance the brands cultural demands is that most manufacturers are more troublesome, especially how to high-end products were digested by means of reasonable and channels effective. The author takes the operation experience of some products in Northwest China as the reference target, and probes into this unique product category.
Marketing From EMKT. Com. Whether the CN direction is correct or not determines the positioning and growth of the final product
As the regional characteristics of high-end consumer products, the marketing direction will ultimately determine the market positioning of its own post, while the direction is correct or not and persistent vitality will determine the final product, because of
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