医药保健品, otc市场正上演终端大战（Health care products, OTC market is staged terminal war）.docVIP

医药保健品, otc市场正上演终端大战（Health care products, OTC market is staged terminal war） Unlike Chinas eastern and central pharmaceutical markets, as the more remote Xinjiang pharmaceutical market in the west, it does not seem to change very quickly with the changing of the pharmaceutical market environment. This is reflected in the medical health care products sales, but also in the middle of Rudong province people are not people purchase on the market. Although in the pharmaceutical industry is the environment: the media publicity costs soared, stimulating effect is decreased; the channel of increasing costs: simply rely on advertising does not sell goods, do not terminal cant sell goods on sale; consumers increasingly rational: trust in advertising is sharply reduced on products and services the requirement of rapid rise; but because of the fierce competition in the industry, and the medical market downturn, which also led to the pharmaceutical companies and manufacturers to target product sales target to re pulled up the OTC terminal market sales oriented marketing mode, so it is a preview of OTC terminals war a round of medical care products in the market! Although OTC terminal war has not stopped, but in terms of the current pharmaceutical market situation, the OTC market terminal large-scale outbreak of competition is already imperative. Because the terminal stores the products in the exhibition, for the benefit of consumers promotional activities and promotion is the main means of competition for OTC terminal, so that to seize the OTC terminal competition is more intense and a bloody taste. The medical health care products market has been advanced into the inflection point of the concept of pharmaceutical marketing process backward, the extraordinarily high cost, single product, lack of talents, brand short-lived It is often seen. phenomenon occur frequently, which for each regional market of a certain capacity of the health care products market, the terminal war result