品牌形象塑造传播的五种人性化趋势（Five humanistic trends of brand image creation and dissemination）.docVIP

品牌形象塑造传播的五种人性化趋势（Five humanistic trends of brand image creation and dissemination） With the change of peoples understanding of life and the rise of the demand level, the factors that brand identity have been changing constantly, and each brand has interpreted its own image in different ways. Nowadays, people oriented has gradually become the standard of human behavior and pursuit. The customer oriented way of thinking has been widely recognized, and the brands humanization trend has followed. This trend is reflected in the shaping and spreading of some brand images. One, Mom, I can help you work - from functional appeals to emotional appeals Emotional communication, closer distance. The Diao card washing powder, Mom, I can help you out of work This advertisement Diao card washing powder had so many people to tears brim over with tears. In the face of attack many foreign brands of washing powder, Diao also once shot only to buy, do not choose slogan implies that the real price, in order to break through. However the real image of the popular long immortal Diaopai, is a series of family care, attention to social issues and brands. Pay attention to the vulnerable groups of laid-off workers, the performance of this ad little girl sensible and well behaved, get rid of the differences in daily chemical products and other aspects of the effect of function of brand differentiation routines for consumers a profound emotional shock, establish humanized brand image. The I have a new mother Diao toothpaste, but I dont love her a continuation of this line of thought, pay attention to divorced families to establish a harmonious emotion, reveal the truth pay, psyche philosophy of life. Many consumers also moved to Diaopai favored a plus, its related products for four consecutive years, the first national sales. - honyaradoh upbringing, guibie pills, return The same with the heart Yangshengtang impact way to establish a brand image. Brand publicity didnt talk much of their health h