商业模式道、法、术（Business models, channels, methods, techniques）.docVIP

商业模式道、法、术（Business models, channels, methods, techniques） The author tends to define the business model as under the established technical conditions, enterprises rely on internal resources, capabilities and external cooperation ecology to form the internal system logic of continuous value creation and income acquisition.. Value creation, income acquisition, internal resource capability and collaborative ecology are four essential elements of a business model. Front end value creation and earnings acquisition are interdependent relationships. Single value, business model is a chain type logic, namely to do is supply of raw materials and improve the front-end integration value chain end customer experience, but the lack of profit model, does not necessarily gain support for survival and development, such as the current video website. A single income, business model is a no foundation of the building, perhaps a period of time can be higher and higher, but the lack of value creation as a foundation, and always can not withstand the wind and rain, and always can not be long. Because no matter how attractive the appearance of terminal products, customers can always measure the true value from a trial and error, as a new concept of product but many flower briefly as the broad-leaved epiphyllum . The internal resource capability of the back-end and the external cooperation ecology are another interdependent relationship. Internal resources is the starting point for enterprise survival and sustainable cooperation with partners, but also for the lowest standard of enterprises, but the light of the internal resources, the lack of cooperation of external ecological cooperation, enterprises can only output a single terminal products, the equivalent of betting on the complex needs of the market . External cooperation ecology is the formation of enterprise network alliance, carry out their duties, cooperate with the difference of product diversification, in order to maximize the