奥特莱斯盗窟化（Pirates of the cave）.docVIP

奥特莱斯盗窟化（Pirates of the cave） The outlet of this new dress is developed to carry out China retail business, more and more of the following symptoms not acclimatized. How will outlets evolve after this money consolidation? The 2 and three line up market outlets set up enterprise management is approaching, the traditional outlets in China localization process, facing more and more new achievements. Many investors and managers consciously apply overseas in the form of incurred and plan unacclimatization circumstance not beautiful, 2, three line market Chinese determined to Oteri J at the time of entry must have stolen grotto evolution, in order to better achieve the outside air plant. The outlet Chinese course experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provision of such sa