我的童年 电视节目（My childhood TV show）.docVIP

我的童年 电视节目（My childhood TV show） My childhood program book Preface： This plan is mainly in the analysis of various data and comparing the domestic childrens television programs written on, but for the audience survey, children, parents hope the preferences of the audience survey is still in the data using the above. The plan is mainly to solve the my childhood program positioning, broadcast before the hype, promotion, cooperation and broadcast in the further advertising investment, program deepening strategy. I. environmental analysis 1. market analysis Market environment: according to the national population statistics at the end of 1999, Chinas 0~14 population accounted for 25.4% of the total population of the country, that is to say, every 4 people have one child. According to the survey, urban children spend two hours watching television every day, which shows that television has become an indispensable part of childrens daily life. At present, the domestic childrens TV programs are really difficult to meet the needs of the vast number of children. Childrens programs, can make good have two kinds: one is the number of outstanding childrens TV shows, cartoons, such as Little Dragons, gourd brothers, Na Zha Nao Hai, but in addition, mostly from outside the country, the introduction of a kind of animation; is the electricity, television production and broadcasting and TV programs for children from abroad, such as CCTV big windmill, Sichuan Taiwans golden childhood, the Fujian southeast TV screen star arena and Disney in Chinese in Chinese run and a number of local stations broadcast dragon club, as well as from abroad in Europe, heaven and earth Toshiba animal paradise and other TV programs. These programs have a large audience in the country, but compared to the huge TV market for children, it is still a drop in the bucket. It can be said that this market is very promising, very promising. And now the key is to capture their own market share, and cultivate their ow