招商企业如何产品制胜（How to win product in investment enterprises）.docVIP

招商企业如何产品制胜（How to win product in investment enterprises） China Merchants market, perhaps only Chinese characteristics of channels, but also regarded as a pioneering undertaking of Chinas pharmaceutical industry! The root cause of this is Chinas unique market. Chinas pharmaceutical market in the main channel of clinical, commercial circulation and OTC terminal, derived from the individual or unit agent products rely on the main sales channels of investment market development in recent years has attracted much attention of people. Especially in recent years, the clinical OTC market, commercial channels, distribution channels and the third terminal is increasing in the national supervision, competition is fierce, the investment market due to the impact from the main channel, more and more large commercial companies and manufacturers attention to channel penetration and development through various means. The reason why enterprises such value investment market, in addition to the national macro environment for the supervision is not perfect, low entry costs (outside the person can operate, does not require a large capital investment and fixed place of business), one of the most important aspects is the investment market operating profit is higher, the product sales profit is other mainstream channels several times or even several times, could not help but make people jealous. Here raises a question, what is the dominant factor in the operation of the investment market? No matter how high the rebate you offer to your customers, the market plan is perfect, and the publicity materials are all ready. Once you get out of the main line of obtaining income through the product, all the cooperation foundation is no longer exist. In the final analysis, the key to effective operation of Chinas investment market will fall back to the main line of the product: the products of interest and value are the first of their cooperation.! Then, how to maximize the value of the product and sa