整合营销与销售 - 副本（Integrated marketing and sales - copies）.docVIP

整合营销与销售 - 副本（Integrated marketing and sales - copies） Lisa Burris Arthur is vice president of marketing for Oracle Corp e-commerce. She is responsible for the promotion of Oracle Corp CRM (Customer Relationship Management) applications and online service products in the global market. She has spoken on many famous occasions around the world, including direct focus (Direct, Focus), Gartner, Asia Pacific Research Center, Frost Sullivan, customer contact world and Stanford University. Online marketing has a long history. When the Internet became a more common means of communication, the marketing department began to treat it as an electronic brochure. This is the first wave of electronic marketing. The second wave came along with the development of email technology, and marketers began to communicate via e-mail, which was a supplement or alternative to the traditional way of direct mail. A new round of changes in online marketing is taking place, and this is no longer just about sending target emails. Today, online marketing and education are closely related -- from the current consumer promotions to promote a pull concept, namely by the public and value-added information to attract consumers take the initiative to visit your web site. Marketers use educational services to attract potential customers, and then use the Internet (Internet) and other electronic ways to further complete the boot. When potential customers arrive, the new technology allows marketers to follow the technology development process from the educational process into a sales process. The true nature of online marketing is the new trend of the traditional fuzzy boundaries between marketing and sales, marketing personnel involved in the whole process of it from the first customer contact to the customer is ready to buy. They are building a one to one relationship - and traditionally this is where sales function. Marketing has come from good morning, can I introduce or sell something to you? Or good