新闻发布会的技巧(Tips for press conferences).docVIP

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新闻发布会的技巧(Tips for press conferences).doc

新闻发布会的技巧(Tips for press conferences)

新闻发布会的技巧(Tips for press conferences) Planning skills in a news conference People who have been planning a news conference have had this fear: will reporters come up on the day of the press conference? If they come, would like to debate the question of spokesman of news? Such fears are not superfluous. The editor and publication magazine once published a cartoon. Scene 1: former president Clinton and Mrs. lie on the bed; in picture 2, Clinton stands by the bed with his eyes wide open, and Hilary is clearly awakened suddenly. Clinton said, what a terrible dream!! I dreamed I had a news conference, but a reporter didnt show up! Hilary: its not a dream, answer back sarcastically Dear -- it is a sign of! Indeed, in the United States, companies, governments and other institutions hold many news conferences every year, but this is a very upsetting and tiring thing for journalists. One reason is that the company lacks the necessary media skills training, the companys president, general manager or other speakers in the television camera, lack of confidence and very unnatural. Therefore, in order to better create a good virtual world in the public mind, change or the formation of public opinion on certain aspects of the company, it is necessary to re-examine the news conference planning skills. What time? We know that if you want to get peoples trust, then dont shout: wolf! When planning a news conference, dont vent your anger. Dont put your credibility about the media to the companys attitude -- take risks. Dont let the media feel that attending a news conference that can otherwise be replaced is a waste of time. Edelman international PR company (Elderman PR Worldwide) executive vice president and general manager Gasv (Joseph B. Mcnamara) that is held a press conference should depend on whether she is called around the reporter trudged to. Reporters should not only be interesting stories, but also should include information. For the time held a press conference to include:

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