招贴设计（Poster Design）.docVIP

招贴设计（Poster Design） Poster design.Txt Abstract: poster design plays an important role in modern graphic design, and it is an important way to convey information and communication in modern society. Todays fast pace of life requires that we use posters to accurately convey information at the same time, so that posters have a strong visual impact. This requires designers to design posters to get rid of the old mode of thinking, and seek to create new ways of expression in order to adapt to todays consumer groups, and exaggeration is one of the important means of expression. Golgi once pointed out: exaggeration is the basic principle of creation.. In the poster design, the exaggeration conveys the idea of the poster to the audience in a unique form. It conveys a more clear and powerful semantic, so that viewers in the shortest possible time to pay attention to the posters and visual interests, and left a deep impression. Key words: advertising poster; reasonable exaggeration; expression technique I. The Application of exaggeration in advertising poster design Exaggerated as a creative technique, poster design, usually according to the real life, through the image of the language and the graphics take deformation method makes things clearly express the typical image features, which is characterized by exaggeration, elaborate publicity. Posters in the text or graphics in an exaggerated form of performance, you can create many unexpected scenes, so that the picture has a unique, novel effect, to enhance the image of advertising products, personality and fun. When using exaggerated expression, we should pay attention to the following problems, so that we can better make posters reach the ultimate goal: First, define the topic. The clear theme is the core of the whole poster. When making a product poster, we should understand the nature of the product so as to determine the theme of the show and clear the theme of the poster. Thirdly, the positioning of goods determines the