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无声快语巧设情境,推动销售(Silent language setting up fast situation, promote sales)
无声快语巧设情境,推动销售(Silent language setting up fast situation, promote sales)
A, B, the two supermarkets are in my door nearly 100 meters place.
A supermarket turn left, B supermarket turn left.
Every time I buy something, Im used to turning left. Later, I found that the other people in the community and I have the same habit: the same distance, the same goods, the same price, just because the shopping environment is different, we love to consume more unable to restrain the emotions in a supermarket.
From the beginning, I like to go shopping in a supermarket and then get used to shopping in a supermarket. I also want to find out the reason why the terminal influences our consumption.
Taolibuyan xiazichengqi. If we compare the retail terminal to a stage play, the play is wonderful or not, the stage building and design play a vital role. The French proverb, which always stresses beauty and art, says, even fruit and vegetables should be arranged in an artistic manner like a still life painting.. Because of the beauty of the goods. Can make the customers desire to buy.
However, beauty is not the ultimate goal of Commerce. It is only one of the means, and sales success is our goal. The situation of the role is to promote customer emotion, cycle repeated consumption: even if the customer first came to just buy a toothbrush, but finally bought a pile of things -- but may forget to buy a toothbrush.
The design of successful situations is so that customers can quickly make a large number of purchase decisions, and immediately take the purchase behavior, after which customers may regret because of their impulse. But it doesnt matter. Theyll come back to buy that toothbrush again. Then we get the next round of attack.
Perhaps this is the best we can do for our ideal: it allows customers to achieve a free shopping world. The customer may never know yourself to accept what kind of psychological suggestion, but resonates: from the beginning to enter the shop at that moment, people have
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