推广注意事项（Promotional notes）.docVIP

推广注意事项（Promotional notes） Promotion notes:.Txt will always be curious like a child, change like a young man, be as patient as a middle-aged man, and as wise as an old man. My flash, trouble is not youth, but pressure...... When women no longer live, no lie, no longer subject to changing moods, no longer love. 1 promotion (1) brand building: I. understand what brand is Two. Brand positioning and market position. The relationship and difference of product positioning Three. Brand misunderstanding Four. Brand building perspective Five. Brand five degrees and five forces Dongyirisheng six. I. what is a brand? What is a brand? Simply put, brand is the target, consumers and the public for a particular thing psychological, physiological, comprehensive affirmation, sexy and evaluation of the crystal. In the marketing of the brand said, refers to the narrow commercial brand, which is the public for a particular business person, including the product (service), crystal comprehensive feelings and evaluation of enterprise, the trademark. Two.1. what is market positioning? Market positioning is the choice of the target consumer or the target consumer market. Market positioning should generally determine the following basic content: 1, the overall market analysis; 2, competitor analysis; market segmentation; 3, 4, 5, the target market selection; regional planning target market; 6, the classic description of the target market and target consumer market classic characteristics; 7, enter the target market and marketing strategies. Two.2. what is product positioning? Product positioning is based on the completion of the market positioning, what kind of products enterprises use to meet the needs of target consumers or target consumer markets. The product orientation should include the following basic contents: 1, the basic product category positioning, that is, the production of what kind of basic products to meet the needs of the market positioning, such as: is the production of clot