时尚杂志的传播特点以及发展态势（The spread characteristics and development trend of fashion magazines）.docVIP

时尚杂志的传播特点以及发展态势（The spread characteristics and development trend of fashion magazines） This article contributed by the male network of cattle DOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. The spread characteristics and development trend of fashion magazines Theory Of A Fashion Magazine Transmission Characteristics and trend Chen Cheng (Sichuan University, Sichuan Jincheng college, Chengdu 610064) Abstract: This paper based on the status quo of the fashion magazine on the four transmission characteristics of fashion magazines: consumerism, specific advertising, audience orientation certainty and gradually refine and focus on the pleasure of the senses. And on this basis, further analysis of the development trend of fashion magazines, this paper believes that the development of fashion magazines will tend to network, innovation and diversity. Key words: fashion; magazine; dissemination characteristics; development trend Vogue magazine status one, 1, mens fashion magazines look at the entire fashion magazine industry. Mens fashion magazines are relatively small compared to womens fashion magazines. The official publication and distribution of the male fashion magazine barely those associated with men in finance, real estate, cars, fitness and other magazines, to profit is less than 20 of the women, and the publication scale can not be mentioned in the same breath. Judging from the recent situation, the national policy is still more conducive to the development of sub magazine. In Chinas current national conditions, advertisers are more comprehensive magazines. This is very difficult, and how to face this reality, education, and reverse the concept of advertisers, is the fashion health, including 1 professional journal of the goal. From the late 90ss male fashion magazines to the breakout of the 2004 to the silence of the 2005. Mens fashion magazines are less than 1