智取终端（Intelligence terminal）.docVIP

智取终端（Intelligence terminal） Li boss is S clothing company in Chongqing city general agent, after two years of hard work, Li boss finally in the city firm footing. With the increasingly fierce competition in the S company boss Lee, after allowing for regional brand effect using S clothing to join, so the boss Lee actively preparing for the funds to build the flagship store to set the market model, so that the effect of blossom everywhere. From wholesale to join, this is a big event for S company, which is not only related to the direction of brand development, but also to develop a new channel of actual combat test. As the planning director of S company, I resolutely headed the team to Chongqing and planned to eat this piece of meat at one fell swoop, laying the foundation for the future development of the company. Analyze customer structure, skillfully select location and lay foundation S clothing company has been mainly in the production of low-grade womens casual wear, the main purchasing groups for university girls and white-collar women entering the workplace. Among them, the shopping characteristics of such consumer groups are: 1 follow the trend and be more sensitive to fashion. 2 bags shy, although often out of the advanced shopping malls, but the real purchase of clothing, but mostly in the parity Supermarket and clothing discount stores. 3, consumption is not planned, often produce impulse desire to buy. 4, generally received higher education, consumer psychology, in addition to focus on style, price factors, emotional factors are also the main reason for this group of consumers. Through the analysis of the above shopping characteristics, the author finally decided to store in the vicinity of the university. To this end, the author sent a dozen colleges and universities in Chongqing conducted a survey, and ultimately the location of the shops selected in the vicinity of Z university. Z university students in more than 3 people, of which more than half the t