朱煌文化营销短板——让非常可乐爬行城市八年（Zhu Huang cultural marketing short board - let very Cola crawl city for eight years）.docVIP

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朱煌文化营销短板——让非常可乐爬行城市八年（Zhu Huang cultural marketing short board - let very Cola crawl city for eight years）.doc

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朱煌文化营销短板——让非常可乐爬行城市八年（Zhu Huang cultural marketing short board - let very Cola crawl city for eight years）

朱煌文化营销短板——让非常可乐爬行城市八年（Zhu Huang cultural marketing short board - let very Cola crawl city for eight years） The chain of convenience, some residents of Hangzhou, the author in store kiosk, can only buy Coca-Cola and Pepsi, do not buy cola, but it can buy other drinks Wahaha, the salespersons answer is: no one buys bizarre! In the big supermarket, I saw very cola, but very few! No Duitou and special shelves, this phenomenon so I can not help it be startled at or in the very Cola camp! Just imagine, what is the market at the provincial level or above? Why is coke so uncompetitive in the urban market? Dont consumers in the city see the ads made by CCTV? How can coke be the winner in the urban market? I can not help but also reminded the author of the coke why the city lost the question of the source of exploration! After analysis, I concluded that the product is not delicious, not Public opinions are divergent. Pepsi drink, that very Cola has been crawling the city market, but Coca-Cola and Pepsi are selling consumer culture, more is to cater to the consumer culture to sell! In other words, the very coke has not really realized that cultural marketing is the root of the very Cola lost city! A large coke, Chinese. Coca-Cola, the worlds Cola founder, was founded in 1886, after 117 years of enduring. 1979 to return to China, Coca-Cola (Chinese) beverage company vice president Li Xiaoyun pointed out in an interview with reporters, has just released the 2005 annual global financial results, Coca-Cola (Chinese) can get 22% in last years growth, mainly due to the following aspects: the carbonated beverage has very ideal two digit growth; Coca-Cola launched Vanilla Coke and diet coke with lemon in 2004. Pepsi - Cola World challenger, was founded in 1898, 1981, PepsiCo Inc and government China signing of Pepsi Cola bottling plant in Shenzhen has been in the country has established more than 20 joint ventures or cooperation enterprises, a total investment of more than $three hund