消除惰性,激发隐藏的购物热情沈坤商业思维探索之六（Eliminate inertia, stimulate hidden shopping enthusiasm, Shen Kun business thinking to explore six）.docVIP

消除惰性,激发隐藏的购物热情沈坤商业思维探索之六（Eliminate inertia, stimulate hidden shopping enthusiasm, Shen Kun business thinking to explore six） It is said that peoples laziness is a nature, that is to say, people are doing certain things, can be easily relaxed, simple is simple, absolutely not rigid to pursue especially takes unnecessary and overelaborate formalities, or physical trouble. Since laziness is born, so our customers when shopping, have congenital inertia hidden, once found to hinder their convenience, need to spend more time and energy than usual steps, customers will abandon this step, or even discourage shopping idea, even though he is in need of some commodity. But our businesses have did not notice these customers hidden in the subconscious mind of thinking, is to follow the prescribed order customers shopping environment and the immutable and frozen shopping experience, if we can get aware of the thinking rules, our market performance may be another vision, sometimes completely beyond our imagination. In the northeast, a lot of the entrance of the store will hang a curtain, some are transparent plastic strips, some thick cotton curtain, obviously, this is because the climate is cold, the door will open to businesses to consider the draft in; and in the south city will also because of hot weather, to avoid outside the air conditioning heat into the store and the world glass door closed to shopping in store guests had to push the door or lift the curtain in the. These curtains because long exposure by everyone, its surface dirt is easy to infection, two is affecting the image of stores, in short, there is no positive positive significance. Even if you exclude this possibility, will produce another kind of imperceptible influence on the customers subconscious, because entering the store needs to use the hand off or shielding curtain so a small trouble action will change very delicate in the heart of customers, some customers even have a choice to enter more easily into