现金流管理从技巧到战略（Cash flow management from skills to strategy）.docVIP

现金流管理从技巧到战略（Cash flow management from skills to strategy） As an indispensable element of human blood is the same, the cash flow for the enterprises survival and operation is not a necessary part. The indicators of blood routine examination can reflect the health status of a person, and some indexes related to cash flow can also reflect the normal operation of the enterprise. Reflect the enterprises financial health income statement; cash flow analysis can accurately reflect the flow of resources to business system, which product line, customer relationship or vendor performance best, which business can produce cash rather than spend money -- these are the key data, can help managers make better decisions. However, in the practice of enterprise management, the degree of concern about cash flow can not be matched with its importance. All the time, executives tend to believe that cash flow management is a skilled work, administrative managers will be able to cope with insignificant skill. However, things are quite different now. The global financial crisis has blocked credit sources, which has made cash flow management a strategic task. The operating cash flow of the company is weak, very difficult to raise funds from outside, so that enterprises unfortunately face such an embarrassing situation: when operating cash flow is the most difficult to produce, they are more dependent than ever on operating cash flow. The vicious cycle can make the worlds biggest company unsustainable, and the fate of GM and Chrysler is the best example. On the contrary, companies that actively manage cash and liquidity use their perspectives and data to achieve good performance growth even in a volatile economy. For example, WAL-MART actively manages its internal resources and takes advantage of its competitors. To get cash, WAL-MART cut costs, stopped stock buybacks, cut inventory, and transferred cash from new stores to existing stores. This cash flow management principle makes the operati