用差异化策略创新包装企业培训（Innovation of packaging enterprise training by differentiation strategy）.docVIP

用差异化策略创新包装企业培训（Innovation of packaging enterprise training by differentiation strategy） ??? with the National Drug Law continues to improve, the industry continue to strengthen supervision, while the degree of homogeneity of the products is more and more high, market competition is increasingly intense, how to enhance the core competitiveness of enterprises and brands, has become the most concerned topic of enterprise. ??? along with rising costs and prices downward pressure, facing the opportunities and risks of new medical reform brought by the enterprises in scale and profit coordination, as well as the development of bottleneck has become increasingly prominent, operating under increasing pressure, many companies have started looking for a breakthrough, but a simple and easy operation of the link but the majority of enterprises are ignored -- product packaging image improvement and design innovation. What about the dilemma of changing packaging? A designer once complained: the company leaders do not pay attention to the design at all. They never let us participate in the product strategy marketing meeting. We only use them as art experts at ordinary times.. Indeed, most pharmaceutical enterprises today only focus on the production and marketing of their products, but ignore the design process. Many enterprises to get a new drug number, first do not consider how to plan product packaging image, but at random design on the rush to market, or simply by the printing plant free design, and then listed sales. ??? with the extension of the enterprise product line, continuously enrich the varieties, when the product packaging a superb collection of beautiful things put together, they come to realize: all kinds of product packaging, no system, no core elements, it is difficult to determine from an enterprise, not to mention the consumer. The salesman is helpless, because the product more promiscuity, sometimes in the end do not know their own products; dealers complained