用色彩心理诠释不同色彩搭配的设计效果（Using color psychology to explain the design effect of different colors collocation）.docVIP

用色彩心理诠释不同色彩搭配的设计效果（Using color psychology to explain the design effect of different colors collocation） Red represents the vitality, the green symbol of wealth, feeling blue, purple and outstanding...... In advertising and display, powerful color combinations are used to convey energetic, eye-catching, and other strong messages, and always attract peoples eyes. (1) monochromatic tone refers to the use of only one color, only in brightness and purity adjustments, with neutral colors. This method has a strong personal tendency. If the use of monochromatic tone, easy to form a style. We should pay attention to the neutral color must be very hierarchical, brightness coefficient should also be removed before we can achieve the effect we want. (2) harmonic tones: the coordination of adjacent colors. This method uses standard colors to match adjacent colors in the queue. But easy monotone, must pay attention to brightness and purity, and pay attention to the local part of the picture with a small amount of contrast color, so as to achieve a coordinated effect. (3) contrast: it is easy to cause disharmony. Must add neutral color to reconcile. Pay attention to color blocks size, location, in order to balance our layout. Basic colors - bold and unrestrained By using one of the most commonly known colors, such as vermilion, or one of many bright colors and dark colors, it can show vitality and enthusiasm in general design and graphic design. The central red and orange color combination creates the most dynamic and warm feeling. This combination of colors gives a youthful, vibrant, playful feeling, often appearing in advertisements, displaying energetic personality and lifestyle. The orange and its complementary color - Blue - Green collocation combined with close, easy-going, lively, active effect, when used in textiles, advertising and packaging, are very effective. Basic colors - tradition Traditional color combinations often come from historical colors. Blue, red, brown and