石顿咨询闫治民酒业渠道建设与经销商管理创新实战（Shi Yan wine and meal Advisory channel management innovation practice）.docVIP

石顿咨询闫治民酒业渠道建设与经销商管理创新实战（Shi Yan wine and meal Advisory channel management innovation practice） Chapter 1 marketing is not war - marketing idea, innovation, actual effect, strategy First, marketing is really a war? Speaking from the marketing war 1. the nature of war 2., the nature of marketing 3., the commonness of war and marketing 4., the difference between war and marketing 5., shopping malls such as the battlefield - inspired by the war marketing 6. understanding of market competition strategy Two, marketing is a love! 1., the core of loyalty 2. how to win love (customers) Three, return to the origin of marketing ---- Let marketing wonderful infinite 1. what is the essence of marketing? 2., what is the core of market competition? 3., the essence of market competition is competition for customer loyalty --- Zhang Ruimin Case: Coca-Colas 3A and 3P marketing Four, marketing Blue Ocean Strategy Construction Strategy - first survival strategy 1. point lead (Napoleon wins the war) 2. speed lead (analysis of the reasons for Liu Xiangs success) 3. difference Leadership (anti cask theory) 4., upgrade first (decisively cut star products) Case study: ? NOKIAs success ? Intels success Five, beyond the border -- let marketing return to innocence The concept and connotation of 1. person marketing 2., marketing must be people-oriented, human based, human capital 3. people are the most valuable and important marketing resources 4., human resources is an asset, is the enterprises capital 5., we must maximize the potential of human beings, so as to maximize the marketing power The second chapter, marketing personnel combat marketing skills training (including scenario simulation) I. professional positioning of marketing personnel 1. seller oriented buyer orientation 2., product oriented - marketing oriented 3. sales staff marketing staff 4. marketing is first of all a technology, followed by an art Two, excellent marketing personnel professionalism 1. marketing personality type a