科特勒的定位学说 实现中高档白酒营销突破（Kotlers theory of positioning realizes the breakthrough of middle and high grade liquor marketing）.docVIP

科特勒的定位学说 实现中高档白酒营销突破（Kotlers theory of positioning realizes the breakthrough of middle and high grade liquor marketing） Our basic views on the positioning of medium and high-end spirits 1, the liquor market has a number of successful positioning of the security brand. Many industries in China, or most industries, do not have the security brands that have been successfully positioned, so they are almost vulnerable to foreign brands, such as early days, mobile phones and computers; Liquor is one of the exceptions: many companies have successfully positioned themselves as security brands that are less afraid of competitors, advertising, bombing or terminal blocking attacks. Liquor in recent years, the pattern is: part of the successful positioning of the national famous liquor and local famous wine cooperation rule the market; Mao, five, Luzhou, Beijing red star and other firmly occupy the security of government wine, business wine, a grade of folk dinner wine position, sustained and steady growth; The local power firmly occupy the chief business of wine, wine, wine dinner folk position, the best local with local characteristics to Chinese development: in the vast land, living more than 8000 profit wineries, the annual sales of 400 million to less than 10 million, a local government army and the peoples main products; some very famous wine is the local Wuliangye ; for example, former vice mayor Cheng Xueliang of Jingzhou City, Hubei Province recently news reports were arrested, because he is dead drunk driving hit in 2005, the media revealed that the drink is the local wine Mount Huangshan head; reporters, county leaders welcome the county Party committee secretary and deputy mayor in the passing of the county, during the meeting drink 2 bottles of liquor Mount Huangshan head. The usual reception, usually do not drink Wuliangye wine, drink the local brand, Mount Huangshan head liquor is an annual sales of not more than 1000 small factories, but can still be government