策划书标准（Planning standard）.docVIP

策划书标准（Planning standard） Write the six principles of activity planning scheme (2011-03-18, 16:08:37) Tags: planning marketing campaigns, promotions, categories: program learning I. The principle of unity That is, the theme of activity, content, form, time, environment and so on. In terms of subject, content and form, the content and form are decided around the theme. For example, the theme is serious, the content and form of it can not be too lively; and for the bookstore held, such as promotional signings, even draw lectures and seminars theme activities, the content and form should be intera