2亿赞助引来巨额订单揭秘英利世界杯算盘(200 million sponsorship attracted huge orders, secret Yingli World Cup abacus).docVIP
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2亿赞助引来巨额订单揭秘英利世界杯算盘(200 million sponsorship attracted huge orders, secret Yingli World Cup abacus)
2亿赞助引来巨额订单揭秘英利世界杯算盘(200 million sponsorship attracted huge orders, secret Yingli World Cup abacus)
After Chinas first sponsorship of the world cup in more than 70 years, China Yingli instant fame, the private photovoltaic enterprises are ambitious attempt to leveraging football to the world.
Who is Yingli? This even Chinese feel strange enterprise, with such a big marketing intention? What did it get from the world cup? In the industry downturn, last years performance losses, why would it dare to come up with huge sums of money to gamble?
In the world cup was in full swing at the same time, the daily economic news reporter recently to Hainan. Here is China Yingli largest investment projects - Yingli group, Hainan photovoltaic industry base. According to reports, this covers an area of more than 6000 acres of base, the total investment is expected to more than 11 billion yuan.
Expansion of Hainan intended to force Southeast Asia
June 26th, Hainan Island. The road leading to the Lion Rock Industrial Park in Haikou became muddy after the storm, and the new Hainan Yingli new energy Co., Ltd. is located here. It is only more than 20 kilometers away from the downtown area of Haikou, but the location is relatively remote and very desolate, and the matching is extremely imperfect. Every morning or evening, a bus pick up Yingli employees to and fro between the city and the base.
Two months ago in April 19th, Yingli group and Hainan provincial government signed the agreement, the next 3 to 5 years, Yingli will invest 11 billion yuan in the construction of Hainan photovoltaic industry projects, including large capacity storage industry projects photovoltaic industry base. It is noteworthy that Yingli signed an exclusive agreement in Hainan.
In June 18th, Yinglis first silicon ingot was released in Hainan. But after about two months, two 200 MW solar cell production line covers an area of 500 acres will also start the construction of three plus 2000 acres of silicon material pr
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