三大惯性vs三大体系管理中小酒类企业生存之痛（Three major inertia vs three big system management small and medium-sized liquor enterprise survival pain）.docVIP

三大惯性vs三大体系管理中小酒类企业生存之痛（Three major inertia vs three big system management small and medium-sized liquor enterprise survival pain） The mainstream media, consumers from snobbish By opening the mainstream TV media, we can see the most famous wines. Moutai, Wuliangye, Tsingtao and other famous enterprises took turns, the attention of consumers with television advertising, consumer comments; the Yanghe River, Langjiu, Guyue Longshan wine is more frequent in the new food, sugar alcohol weekly and other mainstream media industry, let the dealer eyebrows. However, in the authority of the mainstream media, we rarely see a small liquor business figure, also in various public activities and media interview situations, there are few media attention to the confused situation of small and medium-sized liquor business and future development. Why? The mainstream media snob. One of the reasons is because the media is more starting from the business perspective, because the public wine enterprises is the media customers, customer service is the medias responsibility and duty. Small liquor companies often have no money on advertising, of course, media attention is very low; from another level, because of the influence by the small and medium-sized enterprise development ideas, the ultimate consciousness of corporate leadership is not willing to deal with the media and media attention to worry about advertisement, in other words, small and medium-sized enterprises of liquor fear media. Over time, the media ignored the small and medium-sized liquor enterprises. It makes us less and less see the media, especially the mainstream media industry, pay attention to the vulnerable groups in the liquor industry. With consumers increasingly Zhuixing and the rational consumption, and ignore the media is to strengthen the product selection and brand attention direction, consumers now, small and medium-sized enterprises are marginalized collective liquor. Behind the marginalization, it is the colle