从限抗令看产品经理的能力和职责（Ability and responsibility of product manager from restriction order）.docVIP

从限抗令看产品经理的能力和职责（Ability and responsibility of product manager from restriction order） Ability and responsibility of product manager from restriction order Size: small big 2012-04-13, 10:29 source: Medical Manager (0) Tags: pharmaceutical market, pharmaceutical product manager Core tip: in 2011 the government issued special rectiifcation thorough rectification of antibacterial drugs from the market, the antibacterial drug classification catalogue to several varieties of each hospital, from the indications of daily use restrictions to limit the amount of a series of policies followed, to make some antibacterial drugs as the main growth point of the enterprises to be taken by surprise. In 2011 the government introduced the special rectiifcation thorough rectification of antibacterial drugs from the market, the antibacterial drug classification catalogue to several varieties of each hospital, from the indications of daily use restrictions to limit the amount of a series of policies followed, to make some antibacterial drugs as the main growth point of the enterprises to be taken by surprise. From the overall development of Chinas economy, this is also the inevitable result. When the adverse factors in the market economy hinder their development, and they can not adjust themselves, it is necessary to use the governments control to promote the standardization of the industry. In combination with the policies of health care reform and basic medicine in recent years, the change of the external environment of pharmaceutical market has great influence on pharmaceutical enterprises. As Chinas pharmaceutical enterprises, they should have keen insight and forward-looking judgment, and be ready as soon as possible in order to cope with changes in the external market environment. Then, pharmaceutical companies who can take on this task, the marketing department is the first choice?. Pharmaceutical product manager in Chinese appeared for nearly 30 years, with the continuous changes