代理人业绩的综合模糊评价模型（Comprehensive fuzzy evaluation model of agent performance）.docVIP

代理人业绩的综合模糊评价模型（Comprehensive fuzzy evaluation model of agent performance） The modern enterprise mostly exists in the separation of two rights of _ commissioned agent relationship, evaluation of the performance of the agent due to the diversity and complexity of objective reality and there are certain difficulties, in between client and agent also has a similar to the lemon market of the information asymmetry problem. The agent always have more and better information than the client, there are problems of adverse selection and moral hazard, which further increased the difficulty of evaluation on the performance of the agent. We always think that our evaluation is not accurate because the assessment standard is not clear, so we can design many quantitative indicators, according to our expectations and goals, set different performance levels and the corresponding salary level, strict definition of what is a good performance, what is not a good performance. The reason why we are keen on dividing many performance grades is because we firmly believe that the more clear the standard, the more comprehensive the index and the more detailed the division, the more objective and accurate performance can be evaluated. But whats the truth? Are our evaluations more objective? Is it more accurate? My answer is: No, on the contrary, it may become more inaccurate and less objective. Traditionally, the widely used evaluation system (such as balanced score card system) have adopted a two valued logic thinking, either good or bad, or into a performance grade, or into the next, always corresponds to a certain level, either this or that. There is no intermediate transition state. For example, when the target profitability level is 10%, if the operating result is less than 10% is not good, you can only get 100 thousand annual salary, while higher than 10% is good, you can get 150 thousand annual salary. This fact is hard to accept, also let many agents feel injustice fast enough, why 10% i