价格带营销思考（Price band marketing thinking）.docVIP

价格带营销思考（Price band marketing thinking） Why Anhui Shuanglun group with general gaolujia liquor obtained after the peak, can not gain brilliant, and the same is the emblem of wine Yingjia veteran, but by virtue of gold (silver) star and vintage liquor ten strong Chinese gallop in the forest? Why can Wang Hengshui Hebei wine Laobaigan distillery with eighteen rapid rise of Hebei and Henan wine market, wine market in the Central Plains Song River Grain boss is difficult to rise? Both within the industry and the consulting industry have carried out an in-depth interpretation of their rapid growth or contraction, so as to draw lessons from the liquor industry. Throughout the development of liquor industry golden ten years of periodic law, we will find that the success of the enterprise is in accordance with the law and seized the cyclical industry development, is the flow, but in the microcosmic analysis, we have to re-examine behind the success of these companies are successful, worthy price strategy and market tactics. This is the price of liquor with the driving force of marketing. Judging from the current price structure system and market performance of Chinese liquor enterprises, there are five mainstream price bands in Chinese liquor industry. The first price, with low prices, with Longjiang as the representative of the old village, home, retail price of 5 yuan to 10 yuan; second with low prices, with all over the county liquor brand as the representative of the regional market, the retail price at 15 yuan, 50 yuan price; third high-grade price zone, with a strong regional brand as the representative of the retail price at 60 yuan, 150 yuan price band; fourth times the high-end price band, with Luzhou Lao Jiao, Jiannanchun, the Yanghe River and other two famous as the representative, the retail price at 200 yuan, 500 yuan price; fifth high-end price: Moutai, Wuliangye, with Guo Jiao 1573 as the representative of the retail price in 500 yuan. The price of liquor with